TopOfTheCircle.com

Serving the scholastic field hockey and lacrosse community since 1998

March 26, 2021 — Social media as a creative process

Some of you may remember what I did with this site when Leroy Nieman, the sports artist, died nine years ago. For 10 days, I changed the colorway of the logo in the header of this site to honor his splashy, colorful artistic style.

Well, as many of you know from being long-time users of this site, one of my favorite artists is Andy Warhol, who would make studies of multiple images in different colors. If you’ve seen any of my “unfiltered” commentaries on our Instagram account, you’ll notice that the backdrop we use is full of different treatments of this site’s logo.

Most of these images have one thing in common: they have been created on, of all places, my phone. The Apple App Store has a number of free or low-cost photo or image applications with names like Olli, MegaPhoto, HipsterCam, and Hyperspektiv, and they can turn pictures and videos of objects, landscapes, and people into remarkable pieces of art.

When we started posting on TikTok, we knew we didn’t have the kind of content that would normally attract viewers. I’m not one for doing small stunts or lip-syncing to songs I barely know. But we do have our logo and a bunch of different still and video filters.

I’ve been having fun mixing up still and video effects for TikTok — adding a color here, an overlay there, posterizing, rasterizing, and then, at the end, adding a musical track.

I’ve also been occasionally taking video from my screen and adding it in there to point you in the direction of an issue or an event that we’ve not covered in the blog.

All this has gotten me, oddly enough, an outsized number of likes and views per day. I mean, it’s just a logo, right?

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